head of DIGITAL ORGANIZING AND CAMPAIGNING

May - SEPTEMBER 2021 / Lisbon, 🇵🇹

2021 Portuguese MUNICIPAL Elections - 6 campaigns

At MAPA, we worked as strategists and communication consultants on six different campaigns in the following cities: Lisbon, Setúbal, Aveiro, Cascais, Oeiras, and Almada.

I was in charge of the campaigns’ websites, emails and volunteer structures. On top of that, I implemented and trained all campaign staff on how to use multiple digital tools and gave them insights into how important our tools are to modern campaigning.

  • 6 campaign emails, 6 campaign websites, 6 databases

  • Created 6 different volunteer structures, WhatsApp, dedicated website pages, tasks and objectives

  • I was part of the creative process of creating the look and feel of each on of these campaign

  • I was part of the initial strategic thinking for each campaign:

    • Lisbon: A new and better way of governing

    • Almada: The continuity of change and prosperity

    • Cascais: The continuity of success with and for the people

    • Oeiras: A young and dynamic candidate who will give everything to the city (we made major headlines due this campaign, with out of the box content such as extravagant outdoors, video of the program consisted in the candidate listing his ideas while surrounded by puppies, campaign launch video was done by the candidate skydiving over the city

    • Setúbal: Change is needed

    • Aveiro: The continuity of success

  • I trained 6 different campaign teams on how to use multiple digital tools

Out of the 6 elections, we won 4. The best result was no doubt Lisbon, through Carlos Moedas who was elected Mayor, causing a massive upset to the incumbent candidate who was favourite all along the campaign. Oeiras, made major headlines around the country for its creativity.

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