DIGITAL ORGANIZING AND CAMPAIGNING Specialist
April - June 2024 / Lisbon, 🇵🇹
The March 2024 general election saw a very marginal victory for the moderate right-wing party, ending nine years of Socialist governance and creating a dynamic context for the European elections. Internationally, the 2024 European elections were pivotal, with expectations of far-right gains potentially shifting the balance in the European Parliament. In Portugal, this was underscored by the debut of Chega in the European elections, a far-right party that quickly rose to prominence, securing 18% of the vote in the March general election and placing third.
2024 European Elections - Partido Socialista Português
My main task was to mobilize as many militants as possible, for an election that typically sees over 75% abstention. I did this by creating a sense of urgency, maintaining constant communication (WhatsApp, Email, Website, Phone banking), and distributing our best digital content for all of our supporters to see and share. I also contributed to the content strategy team, developing both official and unofficial digital content.
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- In charge of email communications (mailchimp) - 65.000 contacts - 650.000 emails sent - 31% open rate
- In charge of WhatsApp communications - 9.000 contacts - 55% open rate
- Contributed to content strategy
- Official and unofficial content creation
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- Built and daily updated the campaign website (Squarespace) - 2.500 visits/day
- Linked Mailchimp, Squarespace and Qomon together
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- In charge of a team of 5 people
- Created the script to mobilize and inform about voting conditions
- Contacted close to 8.000 militants (Qomon)
WEBSITE
